The Google Analytics alternative that reports revenue, not pageviews.
Same data, two very different stories. One tool counts pageviews. The other tells you which channel paid for itself. Run them side by side — most teams do.
Default analytics report
direct / (none)
The largest single line in most accounts. It is not a channel — it is everything the tool could not classify.
SourceTrack revenue view
Revenue by source
The same sessions, resolved against referrer, click IDs and 16 named AI assistants, then kept on one visitor across visits and credited under the model you pick.
Side by side
Feature by feature, honestly.
Where a default analytics report is genuinely fine, this table says so. It is a different job, not a worse tool.
| Question | Default GA4 report | SourceTrack |
|---|---|---|
| AI assistant traffic | Channel label on the session | Named assistant, kept on the visitor and joined to revenue |
| Revenue attached to a session | Requires ecommerce tagging | Stripe & Shopify webhooks, first-party |
| Re-credit under another model | Not available in the default report | Nine models, one dataset, no re-tagging |
| Pre-form touchpoints | Session-scoped | Full journey to the conversion |
| Cookies | Cookie-based by default | DNT and GPC honoured; optional Cookieless Mode on paid plans |
| Install | Tag manager typical | One script tag |
Why it matters
It's not features. It's the story you can tell your board.
“Direct grew 40%” is not a story anyone can act on. “AI assistants produced a quarter of new revenue this month” is.
Migration
Migrate in an afternoon.
Keep your existing analytics for traffic volume. Add one script tag, connect a form source, and watch the first attributed session land.
Stop staring at “direct / (none)”.
28 days free, no card. Install the script and see where that traffic actually came from.
Product visuals shown use illustrative data.