What is cookieless analytics?
Cookieless analytics identifies a visitor with a first-party anonymous ID instead of a cookie, and no third-party tracker for a blocker to strip. In SourceTrack it is Cookieless Mode, a setting on paid plans; the standard tracker uses first-party localStorage. Either way, sessions join Stripe and Shopify revenue.
Traffic numbers are the easy part, and every tool has them. The useful question is which of those sessions turned into money — which is the join most analytics never makes.
No credit card required · Under 5 minutes to install · Works with 25+ form builders
Last updated
Supported Form Builders & Integrations
LIVE INTERACTIVE DASHBOARD
Explore the SourceTrack Web Analytics Workspace.
Click around the live analytics tab below to inspect real-time visitor sessions, AI referral breakdowns, and campaign revenue metrics.
WEB ANALYTICS ENGINE
First-party visitor traffic, AI referrals, and session metrics in real time.
Measure real human visitors, dark traffic, and AI search engines with first-party tracking and no third-party cookies.
16 AI Search Engines auto-detected & classified in real time.
ChatGPT, Claude, Perplexity, Gemini, Grok, and Copilot visits are parsed automatically, so AI prompt referrals don't hide in 'Direct'.
Cookieless Mode, on paid plans.
First-party anonymous session tokens by default. Switch on Cookieless Mode, available on paid plans, and nothing is written to the visitor device.
First-Party proxy data recovery.
Serves the tracker from your own subdomain, so sessions that a blocker would drop on a third-party host are recorded on yours.
Sessions joined to real dollars.
Connect Stripe & Shopify webhooks to see actual revenue per traffic source, not empty pageviews.
Query analytics in natural language.
Ask Claude or Cursor "Which traffic channel brought the highest paying customers this month?"
HOW IT WORKS
Three steps to track website analytics with full attribution
One script tag, no complex setup, first-party tracking.
Install the snippet
Drop one lightweight script tag in your <head> or install via Google Tag Manager. Five minutes, no engineer required.
We listen to every form
SourceTrack detects submissions on any form, captures the visitor’s full journey, and packages it with the lead data.
Lead lands in your CRM tagged
Within seconds, the lead appears in your CRM with attribution fields populated, ready for routing, scoring, and reporting.
HOW IT FITS TOGETHER
Website analytics end to end.
One script tag on the left, your existing stack on the right, nothing to rebuild in between.
Traffic arrives from
Recorded as
Sessions are recorded first-party with an anonymous id — no cross-site identifier, no fingerprint — and every one carries the source that produced it.
FORM BUILDERS & CRMS
Track form submissions across HubSpot, Webflow, WordPress, and 25+ more.
Plug-and-play coverage for all major form builders, CRMs, and custom endpoints.
Modern analytics. Without missing revenue or privacy headaches.
Legacy tools force you to choose between bloated cookies (GA4), superficial pageview counters (Plausible/Umami), or $500+/mo ad trackers. SourceTrack combines first-party privacy with real revenue webhooks.
| Legacy AnalyticsGA4, Google Tags | Pageview CountersPlausible, Umami | Ad TrackersCometly, Hyros, Triple Whale | SourceTrackFirst-party analytics + revenue sync | |
|---|---|---|---|---|
| Cookieless Mode available (paid plans) | ✕ | ✓ | ✕ | ✓ |
| 16 AI Search Engine referrer detection (ChatGPT, Claude) | ✕ | ✕ | Limited | ✓ |
| Stripe & Shopify revenue webhook attribution | Limited | ✕ | ✓ | ✓ |
| First-party proxy ad-blocker recovery (uBlock, Safari ITP) | ✕ | Limited | ✓ | ✓ |
| Full multi-touch attribution models (All 9 included) | Data-Driven | ✕ | ✓ | ✓ |
| Natural language AI query server (MCP Integration) | ✕ | ✕ | ✕ | ✓ |
| Setup in under 5 minutes | ✕ | ✓ | ✕ | ✓ |
| Starting price | Free (drops 40% data) | $9 – $19 / mo | $499+ / mo | $49 / mo |
FAQ
UTM and lead source tracking FAQ
How does cookieless web analytics track visitors without cookies or browser fingerprinting?
SourceTrack operates on a privacy-first, first-party visitor model using anonymous session tokens stored on your own domain. It never sets third-party cookies and never performs invasive browser fingerprinting. Cookieless Mode, available on paid plans, goes further and writes nothing to the device at all.
Can SourceTrack recover website traffic lost to ad blockers like uBlock Origin or Safari ITP?
Standard third-party analytics scripts like Google Analytics 4 (GA4) lose a share of visitor data to ad blockers and Apple Safari Intelligent Tracking Prevention (ITP). SourceTrack supports a first-party domain proxy (e.g. analytics.yourdomain.com), routing tracker execution through your own infrastructure, so sessions a third-party blocker would drop are recorded on your own domain instead. We do not publish a recovery percentage — it depends entirely on your visitors’ blockers.
How does AI search prompt attribution track referrals from ChatGPT, Claude, and Perplexity?
The referrer host is matched on arrival against 16 named assistants and answer engines — 23 hostnames in total, including two cases where only part of a domain is an assistant surface. A campaign parameter or an explicit source value is used instead when one is present. Whatever is matched stays attached to the visitor across later visits, so the assistant that began the journey is still creditable when the conversion lands weeks afterwards.
How does Stripe & Shopify revenue attribution connect to website analytics sessions?
Unlike basic pageview counters (Plausible, Umami), SourceTrack links first-party website sessions directly to Stripe and Shopify webhook transactions. When a customer pays or subscribes, the payment event is automatically stitched to the visitor’s original discovery journey, giving you exact revenue per traffic source.
Why do teams switch from Google Analytics 4 (GA4) or Plausible to SourceTrack?
GA4 is complex and requires cookies. Plausible and Umami are cookieless but only measure pageview counts without revenue or multi-touch models. SourceTrack gives you first-party privacy with an optional Cookieless Mode on paid plans, a first-party proxy that serves the tracker from your own subdomain, AI prompt attribution, and native revenue webhooks.
How does SourceTrack handle GDPR, CCPA and PECR?
By collecting less. It sets no third-party cookies, never stores a raw IP address, does not fingerprint, honours Do Not Track and Global Privacy Control, and offers Cookieless Mode — a paid-plan setting that writes nothing to the visitor device. Compliance itself depends on your deployment and your agreements, which is why the DPA and subprocessor list are published rather than a label claimed on your behalf.
Can I keep Google Analytics as well?
Yes, and most teams do. Keep it for traffic volume; this answers the question it was never built for, which is which channel produced revenue.
Is my visitors’ IP stored?
No. Enrichment happens without retaining the raw address.
EXPLORE PLATFORM
The rest of the SourceTrack platform.
Attribute every deal back to the click, prompt, or ad that earned it.
SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.