Where did this lead actually come from?
'Unknown' is not an answer your CFO accepts.
Lead source tracking records where a lead came from before they ever filled anything in. SourceTrack keeps the campaign, referrer and click ID on the session from the first visit, then attaches the whole touchpoint path to the lead at submit, so your CRM shows the source instead of Direct.
Capture form submits, chat interactions, and booked calls automatically. SourceTrack attaches the complete multi-touch history to every lead as it arrives.
No credit card required · Works with your existing forms & booking tools
Last updated
Every lead attached to its original search & referral path
See landing page performance matched against actual qualified form fills and deals.
| Landing page | Conv. | Est. revenue | GSC clicks |
|---|---|---|---|
| /blog/attribution-guide | 18 | $2,160 | 1,284 |
| /compare/ga4 | 12 | $1,440 | 942 |
| /docs/install | 7 | $840 | 631 |
| /blog/ai-referral-tracking | 5 | $600 | 418 |
Matched by landing page and date range. Search Console reports aggregate query data, not user-level query → customer identity.
Three ways SourceTrack fixes lead attribution
No complex hidden fields to wire up. One tag handles form, chat, and meeting capture.
Every form submit arrives with its source attached
HubSpot, Typeform, Webflow, and custom HTML forms are captured automatically on submit — carrying campaign, click ID, and search terms along.
Know where a booked demo came from before the call
Calendly and Cal.com embedded bookings are detected on the fly, connecting calendar bookings back to the original paid ad or AI search session.
Identify leads that researched you on ChatGPT & Perplexity
When a prospect asks ChatGPT for a vendor recommendation and fills your contact form 9 days later, SourceTrack attributes the lead to the AI search.
Track form submits and qualified lead sources.
Identify which channels generate your highest-quality form conversions.