Documentation

Set up SourceTrack in minutes

Install one script, connect your store or payments, and start seeing which channels, campaigns and AI assistants turn into leads and revenue. Every guide here is written for the person doing the setup, with no engineer required for most sites.

Start the Quickstart Get the install snippet

Get started

Install the script, confirm data is arriving, and record your first conversion.

QuickstartFrom sign-up to your first tracked conversion in about five minutes.Install the scriptWhere to paste the snippet, what it records, and how to check it works.

Platforms

Step-by-step setup for the site builders and stores you already use.

ShopifyTrack your storefront and tie each paid order to the channel that earned it.

WordPressAdd SourceTrack with a header plugin or your theme, then clear the cache.

WebflowPaste one snippet into Head Code and publish.FramerAdd the snippet in Project Settings so every page is tracked.Google Tag ManagerDeploy SourceTrack from your GTM container with a Custom HTML tag.Lovable, Bolt, Replit and v0Copy-paste prompts that install the script for you.

Integrations

Bring in revenue, ad clicks and conversion events from the tools you run.

StripeSend Stripe checkout revenue to SourceTrack and see it by source.

Google AdsAdd the tracking template so every ad click arrives with its campaign.

GA4 dataLayer via GTMForward purchase, checkout and lead events you already push to GTM.

AI assistants (MCP)Ask Claude or ChatGPT about your setup and lead volume, read-only.

Guides

Go further, and fix what is not working.

AI crawler visibilitySee when AI and search crawlers fetch your pages, from your server or edge.TroubleshootingSymptoms, likely causes and fixes for missing or duplicate data.

Glossary: Key Concepts

Tracker Script: The lightweight JS snippet that records visitor sessions and referrers.
Site Key: The public st_ identifier that authorizes your script to submit data.
Pageview: An event recorded automatically each time a visitor loads a page or route.
Conversion: A tracked action — signup, demo, or purchase — you attribute to a source.
Source & Referrer: The channel that sent the visitor (e.g. google or direct).
UTMs & Click IDs: URL tags (utm_source) and ad click IDs (gclid) that map paid campaigns.
Webhook: A server-to-server message reporting order value from Stripe or Shopify.