Chat tracking and live chat analytics for high-intent leads.
Buyers open a chat widget when a form feels like too much. That conversation is a conversion, and it carries the same session history as any other — SourceTrack keeps the two together.
No credit card required · Under 5 minutes to install · Works with 25+ form builders
Supported Form Builders & Integrations
ATTRIBUTION STACK
Everything behind every chat tracking conversion, captured automatically.
SourceTrack captures the source on the first visit and keeps it tied to the lead all the way through to your CRM.
Works with any form builder, auto-detected on submit.
No plugins, no per-form setup, no hidden fields required.
Every submission carries the source that drove it.
UTM parameters and AI prompt referrers ride along with the lead.
Traffic, conversions, and revenue by channel.
Know which channels drive qualified deals, not just empty clicks.
See every touch that led to the form.
Audit the full multi-touch discovery path before submission.
HOW IT WORKS
Three steps to track chat tracking with full attribution
One script tag, no complex setup, first-party tracking.
Install tracker snippet
One script tag monitors your website live chat widgets automatically without touching widget code.
Connect chat widgets
SourceTrack captures chat sessions across Intercom, Crisp, Drift, LiveChat, and Zendesk.
Chat leads linked to campaign
Live chat conversions appear in your CRM with campaign history and first-touch source attached.
HOW IT FITS TOGETHER
Chat tracking end to end.
One script tag on the left, your existing stack on the right, nothing to rebuild in between.
Chat widgets
Attributed to
The conversation is a conversion. It inherits the session that produced it, so a chat at 11pm still belongs to the campaign that paid for the visit.
FORM BUILDERS & CRMS
Track form submissions across HubSpot, Webflow, WordPress, and 25+ more.
Plug-and-play coverage for all major form builders, CRMs, and custom endpoints.
FAQ
UTM and lead source tracking FAQ
Do I have to configure anything inside the chat tool?
No. Attribution rides on the visitor session rather than on the chat widget, so you are not limited to whatever custom fields the widget happens to expose.
What if someone chats days after clicking the ad?
That is the normal case and it is what the multi-touch path exists for. A visitor who arrived from an ad on Monday and chats on Thursday still carries Monday in their journey.
Which chat tools are supported?
The same script covers the widget you already run — the attribution does not depend on the vendor, because it is recorded on your own site rather than inside the tool.
EXPLORE PLATFORM
The rest of the SourceTrack platform.
Attribute every deal back to the click, prompt, or ad that earned it.
SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.