Meta says 4x ROAS. Your bank account disagrees.
Here's the real order breakdown.
Stop losing attribution to iOS 17 privacy restrictions and missing UTMs. Link store purchases back to actual buyer sessions with refunds netted out automatically.
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eCommerce Attribution Comparison
Stitch ad clicks and AI research to actual Shopify order revenue.
The order arrives on its own. Nothing links it to the ad click or the research session that preceded it.
gclid=ad_8912 (Google Ads)
Prompt: 'SmartWatch specs review'
Same visitor, same first-party session
Order #8421 ($280.00)
Order revenue attributed to ad campaigns & AI research
See real Shopify purchases attributed row-by-row with net refund adjustments.
AI referrals drove 21% of conversions this period, with the revenue joined to each assistant by name.
Three ways SourceTrack powers DTC profitability
First-party data infrastructure designed for high-growth ecommerce brands.
Shopify order webhooks stitched to ad clicks
Every checkout order is tied back to the campaign, click ID, or AI search session that generated it — straight from official webhooks.
Refunds netted automatically before reporting
Ad pixels ignore refunds and chargebacks. SourceTrack subtracts returns so your campaign ROAS matches true bank revenue.
Track shoppers who researched on Perplexity & ChatGPT
Shoppers are using AI search tools for product comparisons. SourceTrack attributes the orders that started as AI research sessions.
Start attributing real Shopify sales today.
Stitch ad clicks, AI search comparisons, and Shopify orders in 5 minutes.