eCommerce & DTC Solutions

Meta says 4x ROAS. Your bank account disagrees.
Here's the real order breakdown.

Stop losing attribution to iOS 17 privacy restrictions and missing UTMs. Link store purchases back to actual buyer sessions with refunds netted out automatically.

No credit card required · Cart attribute stitching with no third-party cookies

Attribution comparison

eCommerce Attribution Comparison

Stitch ad clicks and AI research to actual Shopify order revenue.

Without SourceTrackUnattributed
Attributed Source:Session ends at the visit
Not joined to the order
Captured Journey Touchpoints
🚫
No touchpoints captured

The order arrives on its own. Nothing links it to the ad click or the research session that preceded it.

utm_source
utm_medium
utm_campaign
StatusUnattributed Order
Order Value$280.00
With SourceTrackStitched
Attributed Source:Paid Search -> AI Referrer
Google Ads + Claude AI
Full Touchpoint Journey Chain
🎯
Google Ad Click08:45

gclid=ad_8912 (Google Ads)

🤖
Claude AI Comparison09:02

Prompt: 'SmartWatch specs review'

🛍️
Add to Cart09:08

Same visitor, same first-party session

💳
Shopify Webhook09:10

Order #8421 ($280.00)

utm_sourcegoogle
utm_mediumcpc
utm_campaignsummer_sale_search
StatusFirst-Touch Paid / Last-Touch AI Stitched
Order Value$280.00

Order revenue attributed to ad campaigns & AI research

See real Shopify purchases attributed row-by-row with net refund adjustments.

AI referral sources
SourceLeadsRevenue
ChatGPT38$3,840
Perplexity12$1,180
Gemini11$1,020
Claude6$610
AI attribution

AI referrals drove 21% of conversions this period, with the revenue joined to each assistant by name.

Three ways SourceTrack powers DTC profitability

First-party data infrastructure designed for high-growth ecommerce brands.

Order-Level Attribution

Shopify order webhooks stitched to ad clicks

Every checkout order is tied back to the campaign, click ID, or AI search session that generated it — straight from official webhooks.

ShopifyMeta AdsGoogle AdsOrder-level proof
Net ROAS Accounting

Refunds netted automatically before reporting

Ad pixels ignore refunds and chargebacks. SourceTrack subtracts returns so your campaign ROAS matches true bank revenue.

StripeShopifyNet ROAS
AI Referral Tracking

Track shoppers who researched on Perplexity & ChatGPT

Shoppers are using AI search tools for product comparisons. SourceTrack attributes the orders that started as AI research sessions.

PerplexityChatGPTClaudeAI buyer path

Start attributing real Shopify sales today.

Stitch ad clicks, AI search comparisons, and Shopify orders in 5 minutes.