Terms of Service

Terms and rules governing the use of the SourceTrack attribution platform.

Last updated: 7 October 2026

Notice & Terms Overview

Some features are marked as beta in the app or on our website. Beta features may change or be removed, and section 15 applies to them in particular.

SourceTrack is operated by the individual identified in our Legal Notice (“SourceTrack”, “we”, “us”). These terms, our Privacy Policy and our Data Processing Addendum together form the agreement between you and us.

1. Acceptance of Terms

By signing up for SourceTrack, registering a workspace, or installing our tracking code, you agree to comply with and be bound by these terms. If you do not agree, you must not access the platform or use the tracking script. If you accept on behalf of a company or a client, you confirm that you have authority to bind them, and “you” includes them.

2. Accounts

  • SourceTrack is a business service. You must be at least 18 years old and use it for your trade, business or profession.
  • Give accurate account information and keep it up to date.
  • Keep your sign-in details secure. You are responsible for activity in your workspace, including by team members you invite. Tell us at once at support@sourcetrack.ai if you suspect unauthorised access.

3. Service License

SourceTrack grants you a limited, non-exclusive, non-transferable, revocable license to access our dashboard and install our tracking script solely for your website attribution analysis, for the term of your plan.

4. Plans, Trials and Billing

  • Plans. Plans, prices and limits are shown on our pricing page and in the app. A free plan and a free trial are available. The trial needs no payment card. If it ends without a paid plan, the workspace moves to the free plan.
  • Payment. Paid plans are billed in advance, monthly or yearly, through Stripe, and renew automatically until cancelled. Prices exclude taxes unless stated otherwise.
  • Cancelling. You can upgrade, downgrade or cancel at any time from the billing portal in the app. When a subscription ends, the workspace is deactivated. Your data is then handled as described in section 13.
  • Limits. If you go over your plan’s monthly page view limit, data collection continues up to a higher safety limit, and we may ask you to move to a plan that fits your usage. Past that safety limit, page views and other tracked events stop being recorded until the next month or until you upgrade. Conversions are never refused because of a usage limit.
  • Price changes. We may change our prices. We will tell you before a new price applies to your subscription, and you can cancel before it does.
  • Refunds. If SourceTrack isn’t right for you, email support@sourcetrack.ai within 28 days of your first payment and we will refund it. Other fees already paid are not refundable, except where the law requires it.

5. Permitted & Unlawful Use

You must not use SourceTrack for:

  • Unlawful tracking, harassment, or collecting unauthorized personal data from visitors.
  • Attempting to bypass security limits, scraping dashboard APIs, or cross-company data intrusion.
  • Sending spam, malware, or exploiting rate limits on our ingestion routes.
  • Identifying individual visitors who have not identified themselves to you, or combining SourceTrack data with other data to do so.
  • Tracking people across websites that are not yours, or installing the tracking script on a website you do not own or have permission to measure.
  • Sending special categories of personal data (such as health, religion or sexual orientation), data about criminal convictions, payment card numbers, passwords or government identity numbers.
  • Using it on websites directed at children, or to collect data about children, where the law prohibits it.
  • Reselling or sublicensing the service, except to your own clients as an agency, under these terms.
  • Reverse engineering the service or using it to build a competing product.

6. Service Availability & Rate Limits

SourceTrack reserves the right to modify, rate-limit, or suspend workspace access in cases of abuse, security threats, or excessive telemetry spikes exceeding plan thresholds. We work to keep the service available, but we do not guarantee that it will be uninterrupted or error-free, and we may carry out maintenance. We may change or remove features. If a change materially reduces what you have paid for, we will tell you in advance and you may cancel.

7. Your Responsibilities for Visitor Data

You are the controller of the data you collect about your website visitors, and SourceTrack processes it on your behalf under our Data Processing Addendum. You are responsible for having a lawful basis to collect it, for giving visitors the notices the law requires, and for obtaining any consent needed for cookies, browser storage and for sending data to advertising platforms. In particular, you must:

  • publish a privacy notice on each website where you install the tracking script. It must describe SourceTrack’s processing, including the identifiers, cookies and browser storage it uses and any advertising platforms you forward data to (our Privacy Policy describes them);
  • where the law requires consent, connect your consent tool to the tracking script (consent mode, Google Consent Mode v2 or region-based consent) so that nothing is stored or sent before consent;
  • turn on optional features, such as device identifiers, device matching, form lead capture and conversion forwarding, only where you may lawfully use them;
  • honour your visitors’ requests, using the privacy tools we provide.

8. Third-Party Integrations

SourceTrack provides optional integrations with advertising and analytics platforms (including Google Ads, Google Search Console, Google Tag Manager, Google Analytics 4, Meta, Microsoft Advertising, TikTok, LinkedIn and OpenAI Ads) and with payment and store providers (including Stripe and Shopify) to enhance attribution reporting. When you authorize these integrations:

  • You grant SourceTrack permission to connect to your accounts on those platforms via OAuth or the credentials you provide.
  • SourceTrack reads the data described in our Privacy Policy (for example ad spend, impressions and clicks) and may forward conversion events to advertising platforms per your configuration.
  • You remain responsible for compliance with each platform’s terms and your own privacy obligations to your website visitors.
  • SourceTrack acts as a data processor for these integrations. You control what data flows, and you can disconnect at any time, which deletes the stored credentials immediately. Each platform handles the data it receives as a separate controller under its own terms.
  • Credentials are stored encrypted, as described on our Security page.

We are not responsible for third-party platforms, their availability, their changes to their interfaces, or the figures they report.

9. Connecting Accounts You Do Not Own

If you connect an advertising or analytics account that belongs to someone else, for example as an agency connecting a client’s account, you confirm that you have that owner’s written permission to connect it and to have SourceTrack process its data, including for any forwarding of that data to other platforms. You must be able to show that permission on request, and you must disconnect the account promptly when the owner asks. You may not use SourceTrack to give anyone else access to a platform account or its API that they would not otherwise have.

10. Google Data

Information we receive from Google APIs is used and protected as described in our Privacy Policy, and SourceTrack’s use and transfer of it adheres to the Google API Services User Data Policy, including the Limited Use requirements. Google Ads figures shown in SourceTrack can be more than 24 hours behind Google Ads itself.

11. Your Data

  • You keep all rights in the data you and your websites send to SourceTrack. We claim no ownership of it.
  • You give us permission to process it only to provide, secure and support the service for you, as set out in our Data Processing Addendum. We do not sell it, and we never share your visitor identifiers with other customers.
  • We may use aggregated information about how the service is used, which does not identify you, your visitors or your clients, to operate and improve SourceTrack.

12. Intellectual Property and Feedback

The service, the tracking script, the dashboard and their content belong to us or our licensors, and these terms do not transfer them to you. If you send us suggestions, we may use them without obligation to you.

13. Suspension, Termination and Your Data

  • By you. You can stop using SourceTrack at any time, and delete your workspace or account in the app.
  • By us. We may suspend or end your access, with notice where reasonable, if you materially breach these terms, do not pay, or put the service, other customers or visitors at risk. We may suspend immediately where needed to stop abuse or a security threat.
  • Your data afterwards.
    • When a subscription ends, the workspace is deactivated.
    • Data already collected is kept until you delete the workspace or ask us to delete it, and is subject to the retention periods in our Privacy Policy.
    • You can export your data before deleting the workspace.
    • Deleting a workspace permanently deletes its data.
  • Sections that by their nature should survive termination (including 11, 14, 15, 16, 17 and 19) survive it.

14. Confidentiality

Each party will keep the other’s non-public information confidential and use it only for this agreement, except where the law requires disclosure.

15. Disclaimers

Attribution results are estimates. They are based on the data your websites and connected platforms send us, and on the attribution model you choose, and they can differ from what advertising platforms report. Some figures, such as revenue by search query, are estimates and are labelled as such. To the extent the law allows, the service is provided “as is” and “as available”, without warranties of fitness for a particular purpose or uninterrupted operation.

16. Limitation of Liability

To the extent the law allows:

  • neither party is liable for indirect or consequential losses, or for lost profits, revenue or data;
  • each party’s total liability arising from this agreement in any 12-month period is limited to the fees you paid us in that period.

None of this limits liability for death or personal injury caused by negligence, for fraud or wilful misconduct, or any other liability that cannot be limited by law.

17. Indemnity

You will compensate us for third-party claims, and the related reasonable costs, that arise from data you or your websites send us without a lawful basis or required consent, from your breach of section 5 or 7, or from your use of a connected platform in breach of its terms.

18. Changes

We may update these terms. We will post the new version here and update the date above, and we will notify you by email or in the app before a change that materially affects you takes effect. If you do not agree with a change, you may stop using the service before it takes effect.

19. Applicable Law

These terms are governed by Spanish law. Any dispute shall be submitted to the courts of Tarragona, Spain, save where mandatory consumer protection rules or another mandatory provision of law establish a different competent court. The operator’s identification details are in our Legal Notice.

20. General

  • These terms, the Privacy Policy and the Data Processing Addendum are the whole agreement between us about the service.
  • If a provision is found invalid, the rest stays in force.
  • Not enforcing a right is not a waiver of it.
  • You may not transfer this agreement without our consent. We may transfer it as part of a sale or reorganisation of the service, after notifying you.

21. Contact

Questions about these terms: support@sourcetrack.ai.