Meeting tracking and demo booking attribution.
Booking tools open in a new tab, on a different domain, with the campaign stripped. The meeting lands in your calendar with no idea what paid for it. SourceTrack keeps the two connected.
No credit card required · Under 5 minutes to install · Works with 25+ form builders
Supported Form Builders & Integrations
ATTRIBUTION STACK
Everything behind every meeting tracking conversion, captured automatically.
SourceTrack captures the source on the first visit and keeps it tied to the lead all the way through to your CRM.
Works with any form builder, auto-detected on submit.
No plugins, no per-form setup, no hidden fields required.
Every submission carries the source that drove it.
UTM parameters and AI prompt referrers ride along with the lead.
Traffic, conversions, and revenue by channel.
Know which channels drive qualified deals, not just empty clicks.
See every touch that led to the form.
Audit the full multi-touch discovery path before submission.
HOW IT WORKS
Three steps to track meeting tracking with full attribution
One script tag, no complex setup, first-party tracking.
Add tracker script
Drop our single line script tag into your landing page or booking site head section.
Track Calendly & Cal.com
Submissions on Calendly, Cal.com, and SavvyCal are auto-tagged with session attribution.
Meeting booked with UTMs
Calendar invites and CRM deal records populate with exact campaign, keyword, and click ID data.
HOW IT FITS TOGETHER
Meeting tracking end to end.
One script tag on the left, your existing stack on the right, nothing to rebuild in between.
Booking tools
Attributed to
Source is recorded before the visitor leaves for the booking domain, so the hand-off that normally strips the campaign no longer does.
FORM BUILDERS & CRMS
Track form submissions across HubSpot, Webflow, WordPress, and 25+ more.
Plug-and-play coverage for all major form builders, CRMs, and custom endpoints.
FAQ
UTM and lead source tracking FAQ
Booking pages are on another domain. How does the source survive?
The source is recorded on your site before the visitor leaves for the booking page, so the hand-off does not lose it. Nothing depends on the booking tool passing a parameter through.
Do booked calls count as conversions?
Yes. A booked meeting is attributed like any other conversion, which means demo pipeline stops being one undifferentiated bucket and starts reporting by channel.
Which booking tools work?
Calendly, Cal.com and SavvyCal are the ones teams most often run. The mechanism is not tool-specific.
EXPLORE PLATFORM
The rest of the SourceTrack platform.
Attribute every deal back to the click, prompt, or ad that earned it.
SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.