Which channels produce matters, not enquiries.
Legal marketing is expensive per click and slow to convert. The path from first search to signed matter runs over weeks, which is exactly the path a last-click report throws away.
No credit card required · Under 5 minutes to install · First-party tracking
Captures from
- Calendly
- Gravity Forms
- WPForms
- HubSpot
One script tag captures all of them. See every integration.
Revenue attributed from first click to closed deal
SourceTrack matches form, chat, and booking conversions back to originating AI search engines and ad campaigns.
AI referrals drove 21% of conversions this period, with the revenue joined to each assistant by name.
HOW IT WORKS FOR YOUR INDUSTRY
Three steps to attribute Legal leads & revenue
One script tag, no per-client setup, first-party tracking.
Install the snippet
Drop one lightweight script tag in your <head> or install via Google Tag Manager. Five minutes, no engineer required.
We listen to every form
SourceTrack detects submissions on any form, captures the visitor’s full journey, and packages it with the lead data.
Lead lands in your CRM tagged
Within seconds, the lead appears in your CRM with attribution fields populated, ready for routing, scoring, and reporting.
THE PROBLEM
What usually goes wrong.
None of this is anyone's fault. It is what happens when every tool measures inside its own walls.
- Long consideration windows that last-click reporting flattens
- High cost per click with no view of what became a matter
- Client confidentiality expectations that rule out invasive tracking
FAQ
Solutions FAQ for Legal
Our sales cycle is months. Does the path survive that?
Yes — every contributing session stays on the profile. The search, the article, the return visit weeks later and the call booking are all held together, which is exactly what a last-click report throws away.
Is client confidentiality affected?
The tracker is first-party, with no cross-site identifiers and no fingerprinting. Cookieless Mode, available on paid plans, writes nothing to the visitor device at all. Our processing position is documented at /dpa.
Can we attribute consultations rather than enquiries?
Yes. Forms and booked calls both attribute, so you can measure the outcome that matters rather than the one that is easy to count.
Attribute every deal back to the click, prompt, or ad that earned it.
SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.