Capture it, measure it, then act on it.
One script tag captures the source behind every conversion your site produces. One first-party dataset measures it. Server-side delivery sends it back to the platforms that need it — first-party throughout.
Track Capabilities
Form trackingSee how →
Automatically capture first-touch, last-touch, UTM parameters, ad click IDs, and AI search referrers on every form submission. Works with Webflow, Gravity Forms, WPForms, Elementor, and any site using native HTML forms on the same page.
Chat trackingSee how →
Buyers open a chat widget when a form feels like too much. That conversation is a conversion, and it carries the same session history as any other — SourceTrack keeps the two together.
Meeting trackingSee how →
Booking tools open in a new tab, on a different domain, with the campaign stripped. The meeting lands in your calendar with no idea what paid for it. SourceTrack keeps the two connected.
Payment trackingSee how →
Stripe knows the money. Your analytics knows the traffic. Neither knows the other. Point the webhook at SourceTrack and a charge arrives already attached to the session, campaign and click that produced it.
Ecommerce trackingSee how →
Storefront visits and checkout orders are stitched by the same visitor id, straight from official webhooks — so paid, organic and AI-referred traffic can finally be compared on revenue rather than sessions.
Measure Capabilities
Website analyticsSee how →
Traffic numbers are the easy part, and every tool has them. The useful question is which of those sessions turned into money — which is the join most analytics never makes.
FunnelsSee how →
A conversion rate tells you something is wrong. Conversion funnel analysis tells you where. Build a funnel over the steps that matter and see which source drops out, at which step, and by how much.
DashboardSee how →
"Where did this month's revenue come from?" should be one screen, not an export and an afternoon. An attribution dashboard of arrangeable widgets, on numbers that reconcile with every other view in the platform.
All leadsSee how →
Most lead tracking software starts watching at the form submit, the same moment your CRM does. Everything before it — the ad, the answer engine, the three visits over two weeks — is invisible. Customer journey tracking is that missing half.
Act Capabilities
Server-side conversionsSee how →
Ad platforms optimise on what you feed them. Feed them browser pixels and you feed them whatever survived an ad-blocker. Server-side delivery sends the conversion you recorded, from your server.
MCP serverSee how →
SourceTrack ships an MCP server, so the assistant you already use can run its setup diagnostics and query analytics for you. Read-only, scoped to a single workspace, with an API key you control.
Also worth reading
Attribution modelsExplore →
Nine models on one first-party dataset. Re-credit conversions without re-tagging.
AI referral trackingExplore →
Classify ChatGPT, Claude, and Perplexity traffic on arrival instead of filing as Direct.
Report builderExplore →
Build custom channel views once, save them, and have reports emailed automatically.
Prefer the overview? The whole product on one page →