Start with a blank canvas.

Most analytics tools hand you a default dashboard you cannot leave. This one ships empty: pick a measurement, scope it, group it, pin it. Bury the rest.

app.sourcetrack.example / reports / new
MeasureRevenueThe number the argument is actually about.metric
ScopeLast 30 daysAny range; the journeys are already stored.filter
GroupBy channelOr source, campaign, landing page, conversion type — fifteen in all.dimension
PinSaved to the dashboardAnd exportable to CSV when someone wants the rows, not the chart.Saved

Start fast

Or start from one of eleven templates.

Each one opens pre-scoped around a question a marketing team already asks. They are a starting point, not a ceiling — every one of them is editable the moment it loads.

Universal

Two that suit any business with revenue attached.

  • Channel revenuerevenue by channel, 30 days
  • Campaign revenuerevenue by campaign, 90 days

SaaS

Three built around demos, trials and signups.

  • Trials by Sourcetrial conversions by source
  • Demo Bookings by Sourcedemos by source
  • Signup Landing Pagessignups by landing page, first touch

Ecommerce

Four for order-level attribution. Shopify arrives by webhook.

  • Orders by Sourcepurchase conversions by source
  • Revenue by Sourcerevenue by source
  • AOV by Campaignaverage order value by campaign
  • Shopify Webhook Ordersorders via the Shopify webhook

Lead gen and agency

Two for businesses where the conversion is a form, not a checkout.

  • Leads by Sourcenew leads by source
  • Form Conversions by Landing Pageforms by landing page

How it thinks

Blocks, not templates.

A report is four decisions, and every combination of them is a report nobody had to build for you in advance.

Measure

Conversions, revenue, leads, average conversion value, session count, average session duration, pages per session, conversion sessions. Eight measurements, each one servable on the dimensions below.

Scope

Narrow to a channel, source, campaign, landing page, conversion type, country, device or browser — fifteen dimensions, and any of them can be the filter.

Group

By time, or by any of the same fifteen. Group by channel to settle a budget argument; group by landing page to settle a content one.

Pin

Save it to the dashboard so it is there next week, or export the underlying rows to CSV when someone wants the working rather than the chart.

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Product visuals shown use illustrative data.