Transparent attribution
See which channels, campaigns, and AI platforms drive revenue so you know where to focus your marketing.
AI-powered marketing attribution
Know which Marketing Channels Drive Revenue
Track customers across ads, AI assistants, social channels, and your website and see exactly which touchpoints turn into revenue.
Know what works
See What's Driving Your Revenue
Understand your customer journey and see what drives revenue.
CAC & Payback
Compare acquisition costs and payback across channels, so you know where to focus your marketing spend.
Privacy-first tracking
Understand your visitors without invasive tracking. Built with privacy in mind, without relying on third-party cookies.
Clear data, clear decisions
Get accurate attribution data in one place, so your team can stop guessing and focus on growth.
About Sourcetrack
Know where your marketing actually makes an impact
SourceTrack helps marketing teams and agencies connect every customer journey to the channels, campaigns, and AI platforms that drive revenue.
Instead of relying on fragmented analytics or last-click attribution, SourceTrack brings your marketing data together in one clear view — so you can understand what's working, make smarter decisions, and grow with confidence.
Track smarter. Attribute accurately. Grow faster.
Accurate Attribution
Know Where Your Revenue Really Comes From.
Filter out AI referrals, bots, and noisy traffic to keep your attribution data clean, reliable, and ready to act on.
AI Referral Attribution
See where AI traffic comes from.
Identify visits from leading AI platforms and connect them to the campaigns and revenue they influence.
ChatGPT
32.6%
Claude
24.8%
Gemini
18.7%
Bot & Crawler Filtering
Keep noise out of your data.
Automatically detect bots, crawlers, and suspicious traffic before they distort your analytics funnels or conversion data.
Direct
Referral
Privacy-First Attribution
Track without invasive data collection.
Track customer journeys with privacy-first, first-party data. No cross-site tracking and no third-party cookies. Visitor identifiers are never shared between different companies’ websites.
First-party
tracking
Privacy
compliant
No cross-site
tracking
Customer Journey
One customer. Every touchpoint.
One clear path to revenue.
See how customers move across AI search, paid ads, organic search, and direct visits — and understand which touchpoints contribute to the final conversion.
Amara Osei
Customeramara@northwind.example · Northwind
6
Touchpoints
5
Sources
$2,340
Revenue
Pending
ORGANIC SEARCH
Jul 15 · 08:41
/docs/install
Branded Google search for
script installation docs
Search Query
Landing Page
GSC Match
Touchpoints
3 of 6
Sources so far
3
Ai Assistants
2
Revenue Attributed
$2,340
Pick a touch
15 Jul
Integrations
Works with the tools your
team already uses
Connect your existing marketing stack and
track every conversion in one place.
Product Tour
See your marketing performance
from every angle.
Track visitors, revenue, AI referrals, and organic search in one clear
workspace built for smarter marketing decisions.
01 Real-time visitors
See what's happening on your site right now — monitor
active sessions, landing pages, and traffic sources
Wise Dolphin
/pricing
ChatGPT
Wise Dolphin
/compare/ga4
Google ads
Wise Dolphin
/features
Organic
Wise Dolphin
/demo
Wise Dolphin
/blog/utm-tracking
Perplexity
Wise Dolphin
/pricing
Direct
02Revenue attribution
Connect revenue back to the click that earned it.
even when it's re-credited under any of ten models
Channel
Visitors
Conv.
Revenue
Paid Search
1,568
32
$7,080
Organic Search
1,432
27
$5,420
Direct
2,541
28
$4,930
AI Search
650
20
$2,580
Paid Ads
596
10
$1,035
Referral
526
5
$480
10 attribution models
Real revenue tracking
02AI Bot Traffic Analytics
Discover when bots and AI assistants crawl your website.
ChannelVisitors
ChatGPT
1,530
Claude
1,421
Gemini
829
Grok
423
02SEO revenue by keyword
See which organic keywords and landing pages drive the
most revenue not just traffic
Search Console
Stripe revenue
Webflow
WordPress
Organic traffic that converts
How It works
From first visit to revenue in three simple steps
Connect SourceTrack once, capture every customer touchpoint and see exactly how your marketing contributes to revenue
01
1-line install
Track
Capture every customer touchpoint.
Add one lightweight script to your website and start tracking visits, referral sources, campaigns, and customer journeys.
Active
<script src="https://api.srctk.com/tracker.min.js"
data-site-key="st_live_a48f92"
async></script>
First-party tracking
12ms execution
02
Connect your stack
Connect
Connect the sources that drive revenue.
Connect your CRM, forms, payments and marketing platforms to bring conversion data into one attribution workflow.
Stripe
Connected
Shopify
Connected
HubSpot Forms
Connected
Real-time data sync
Zero lag
03
Multi-touch attribution
Attribute
See the complete path to revenue.
SourceTrack connects every touchpoint to the final conversion, showing which channels and interactions contributed to the sale.
ChatGPT
First touch
Google Ads
Mid touch
Google Ads
Mid touch
$2,340 Revenue
Converted
Revenue attribution
10 models
Use cases
One attribution engine for
every growth model
Connect SourceTrack once, capture every customer touchpoint and see exactly how your marketing contributes to revenue
Full-funnel attribution
01
SaaS & B2B
Track trials, demos, and subscriptions across the full customer journey — not just the final click.
ChatGPT → Trial
→ Paid, in one row
Explore
Store-to-revenue
02
eCommerce & Shopify
From store to revenue, all in one view — track Shopify orders across ads, organic and referrals with refunds in sync.
Shopify order → campaign,
refunds netted
Explore
CRM source tracking
03
Lead Generation
Capture the original source behind every form submission, call, and booked meeting before it hits your CRM.
Source on every lead
before your CRM.
Explore
Multi-workspace
04
Agencies & Portfolios
Give each client a clear view of their marketing performance with separate workspaces and reporting.
One workspace
per client
Explore
Capture
Track every conversion from first
touch to revenue
Capture leads conversations bookings signups payments and store orders in one place so every conversion stays connected to the source that drove it.
Forms01Capture every form submission with the original source, campaign, and landing page attached.
Chat02Know where every conversation starts and carry its source through the entire customer journey.
Meetings03Attribute every booked demo or call to the campaigns and channels that drove them.
Signups04Track trials, registrations, and account creation from the first touch to successful signup.
C
Clerk
Payments05Connect payments and recurring revenue to the channels and campaigns that generated them.
Store Orders06Connect ecommerce orders to campaigns visitors and key touchpoints that drive purchases.
16
AI assistants & search engines Revenue attributed, not just detected
9
Attribution models running on one first-party dataset.
1
Script tag to install No tag manager, no data engineer.
30+
Tools it captures from and syncs back to your stack.
Attribution models
See your revenue through
every attribution model
Compare attribution models across the same customer journey and see which channels drive the most revenue without changing your underlying data.
$21,430
Total Attributed Revenue
126
Conversions
6
Active Channels
126 Conversions
6 ChannelsJul 4 – Aug 2, 2026
6 ChannelsJul 4 – Aug 2, 2026Pick a model below — visits and conversions never change, only the credit does.
$21,430
Recorded Revenue
Credit goes to the first recorded touch. Discovery channels look stronger.
Channel
Percentage
Revenue
Paid Search
Google Ads
33.0%
$7,080
Organic Search
Google
25.2%
$5,410
Direct
Direct visits
23.1%
$4,940
AI Search
ChatGPT, Gemini, Claude (+19)
11.1%
$2,480
Paid Social
LinkedIn + Meta
4.1%
$1,040
Referral
Partner websites
2.1%
$1,040
Credit goes to the final touch before conversion — inflates Direct and branded returns.
Channel
Percentage
Revenue
Paid Search
Google Ads
18.5%
$3,960
Organic Search
Google
14.2%
$3,040
Direct
Direct visits
41.8%
$8,960
AI Search
ChatGPT, Gemini, Claude (+19)
7.4%
$1,590
Paid Social
LinkedIn + Meta
11.6%
$2,490
Referral
Partner websites
6.5%
$1,390
First touch with Direct entries removed — discovery channels get full credit.
Channel
Percentage
Revenue
Paid Search
Google Ads
41.2%
$8,830
Organic Search
Google
31.5%
$6,750
Direct
Direct visits
0.0%
—
AI Search
ChatGPT, Gemini, Claude (+19)
13.9%
$2,980
Paid Social
LinkedIn + Meta
7.8%
$1,670
Referral
Partner websites
5.6%
$1,200
Last non-direct touch — returns and closes win; Direct is excluded.
Channel
Percentage
Revenue
Paid Search
Google Ads
24.6%
$5,270
Organic Search
Google
19.8%
$4,240
Direct
Direct visits
0.0%
—
AI Search
ChatGPT, Gemini, Claude (+19)
9.2%
$1,970
Paid Social
LinkedIn + Meta
28.4%
$6,090
Referral
Partner websites
18.0%
$3,860
Equal credit across every touchpoint — flattens channel differences.
Channel
Percentage
Revenue
Paid Search
Google Ads
22.4%
$4,800
Organic Search
Google
19.1%
$4,090
Direct
Direct visits
18.6%
$3,990
AI Search
ChatGPT, Gemini, Claude (+19)
16.8%
$3,600
Paid Social
LinkedIn + Meta
13.5%
$2,890
Referral
Partner websites
9.6%
$2,060
40% first touch, 40% last touch, 20% shared — classic lead-gen weighting.
Channel
Percentage
Revenue
Paid Search
Google Ads
34.0%
$7,290
Organic Search
Google
26.5%
$5,680
Direct
Direct visits
20.2%
$4,330
AI Search
ChatGPT, Gemini, Claude (+19)
8.4%
$1,800
Paid Social
LinkedIn + Meta
7.1%
$1,520
Referral
Partner websites
3.8%
$810
First, middle, and last touch each get 30% — highlights assist paths.
Channel
Percentage
Revenue
Paid Search
Google Ads
30.8%
$6,600
Organic Search
Google
24.0%
$5,140
Direct
Direct visits
21.5%
$4,610
AI Search
ChatGPT, Gemini, Claude (+19)
12.2%
$2,610
Paid Social
LinkedIn + Meta
7.4%
$1,590
Referral
Partner websites
4.1%
$880
Closer touches get more credit — recent demand capture wins.
Channel
Percentage
Revenue
Paid Search
Google Ads
21.2%
$4,540
Organic Search
Google
15.6%
$3,340
Direct
Direct visits
36.4%
$7,800
AI Search
ChatGPT, Gemini, Claude (+19)
9.8%
$2,100
Paid Social
LinkedIn + Meta
11.0%
$2,360
Referral
Partner websites
6.0%
$1,290
Only AI assistant referrals earn credit — isolates ChatGPT / Claude / Gemini traffic.
Channel
Percentage
Revenue
Paid Search
Google Ads
0.0%
—
Organic Search
Google
0.0%
—
Direct
Direct visits
0.0%
—
AI Search
ChatGPT, Gemini, Claude (+19)
78.5%
$16,820
Paid Social
LinkedIn + Meta
14.2%
$3,040
Referral
Partner websites
7.3%
$1,570
The GA4 Problem
Turn website activity into
revenue you can actually measure
Go beyond pageviews and sessions. See which channels and campaigns drive real revenue across every customer journey.
GA4 Default Report
VS
SourceTrack Revenue view
Users
12,540
394 verified conversions
Sessions
17,824
Every conversion carries its path
Engagement rate
48.3%
Source attached on arrival
Attributed Revenue
$120,340
394 verified conversions
Conversions
394
Every conversion carries its path
Leads
$1,208
Source attached on arrival
Bounce rate
51.7%
Landing Pages + GSC queries
Conversions
394
campaigns + keywords
Revenue
Not clearly tied to source
SEO Revenue
$31,050
Landing Pages + GSC queries
Google Ads Revenue
$48,200
campaigns + keywords
Revenue Journeys
Visitor > lead > customer
Top channels by traffic
Sessions
7,552
5,294
2,835
1,643
1,211
Revenue attribution needs more setup and analysis
GA4 tracks traffic and events, but tying revenue to channels takes more work.
Harder to follow the full customer journey
visitor-to-lead-to-customer visibility is less direct.
Top revenue sources
Revenue
$48,200
$31,050
$19,400
$12,760
$8,930
Clear revenue sources attribution built for marketers
See which channels campaigns and keywords drive leads and revenue
Analytics + Attribution in one view
Connect traffic, leads, journeys, and revenue without extra report hunting.
Attribution engine
Stitch first touch last touch assists and revenue into one view
Give each client a clear view of their marketing performance with separate workspaces and reporting.
Channels
Paid, organic, social, AI and referral sources classified on arrival.
Close the loop
Turn attribution data into better ad decisions.
Send verified conversion and revenue data back to your ad platforms CRM and reporting toolsso every channel can optimize against what actually drives revenue.
Send conversions back to the
platforms that bid
Stop optimizing toward form fills Push qualified leads booked demos and closed-won amounts server-side so bidding learns from revenue.
*
Write source and revenue straight
into your CRM
Map once Every new contact lands with first touch last touch campaign click ID and the journey attached no rep guessing in a free-text field.
Attribution Data
Select the channel and landing page data to include.
Google search
Organic search
Q3 Lead Gen
/Pricing
First-party and server-side
so the data survives
Cookie loss, ad blockers, and tracking prevention quietly delete conversions from browser-only pixels Server-side ingest and click-ID stitching keep them attached
First-party cookies on your domain
Server-side event ingest
Click-ID stitching (gclid, fbclid, ttclid)
Session stitching across devices
AI CHAT (MCP)
Ask in Claude ChatGPT
or any MCP-compatible agent
Hey! 👋12:20
Is tracking healthy on my site?12:21
I ran site health and event checks:
- 1. Tracker script detected
- 2. Recent events are arriving
- 3. Onboarding is complete
Ask anything...
Standard
Illustrative conversation — not a live customer answer.
Every client in one login
Separate workspaces per brand, switched from the sidebar No juggling accounts, no per-seat billing on the way up.
Northside Dental
$182K
Avenir Legal
$96K
Harbor Events
$74K
Ridgeline Homes
ONBOARDING
Illustrative figures — not live customer data.
Reports that go out without you
Build the view once, save it, and let it land in your clients' inbox every week or month with the raw rows & CSV away when someone asks.
Ad Revenue28d
$122k194%ROI
Revenue By SourceGoogle$32kMeta$13k
Facebook
$25kGoogleLinkedIn
$22kMetaIllustrative figures — not live customer data.
Optimize your spend
Same budget. Better performing campaigns.
See where your ad spend is actually generating revenue and where blind spots are quietly wasting budget.
Track the full journey
Capture every touchpoint from first visit to closed-won revenue.
Connect revenue to campaigns
Bring revenue from Stripe, Shopify, and your CRM back to the channels that drove it.
See your true ROAS
Measure campaign performance using actual revenue, not just leads or clicks.
Reallocate with confidence
Shift budget toward revenue-generating campaigns and away from underperformers.
Your Numbers
What is your blind spend actually costing you?
$10,000
20%
20% is an example, not a benchmark. To find yours, take a month's orders or deals from your store or CRM, subtract the conversions your ad platforms report for the same month, and divide by the orders. Blocked scripts, iOS restrictions and stripped UTMs are the usual causes.
What that means
Spend optimised on incomplete data
$2,000/mo
Over a year
$24,000/yr
Cost per conversion your platforms report, above the real one
+25%
How we calculate this
Spend optimised on incomplete data = monthly ad spend × share missed. Over a year = that × 12.
Your platforms see only (1 − share missed) of your conversions, so the cost per conversion they report is the real one ÷ (1 − share missed).
Arithmetic on your two inputs, not a forecast. It assumes the missed conversions are spread evenly across your spend.
See every client's revenue in one place
Clients link their site to your agency with an invite code either side can revoke. See each client's attribution read-only, and hand over branded PDF reports built from the same numbers as their share link.
Learn more about SourceTrack for agencies →
Client portfolio view
Branded PDF reports
Your logo and colours
One record of what converted, under any model
Compare ten attribution models on the same first-party data, classify untagged and AI-assistant traffic, and send confirmed conversions back to Meta, TikTok and LinkedIn server-side.
Learn more about SourceTrack for marketing teams →10 attribution models
AI referral tracking
Server-side conversions
Know which channels bring paying customers
One script tag plus a Stripe or Shopify connection ties revenue back to the visit and campaign that brought each customer, without a data team to build it.
One script tag
Stripe and Shopify revenue
Revenue by channel
Closed deals tied back to the first touch
Send CRM stage changes and closed deals to the offline conversion API with the original visitor ID, so offline revenue joins the campaign that started it. CAC is broken out by channel.
Offline conversion API
Pipeline stages
CAC by channel
See which channels bring paying subscribers
Stripe payments and subscription events tie back to the channel that acquired each customer, refunds netted out, with trial-to-paid, churn and repeat-purchase rates by channel.
Learn more about SourceTrack for saas →Stripe revenue
Trial-to-paid by channel
Churn by channel
Orders credited to the campaign that earned them
Install the Shopify app or connect Stripe, and orders are attributed to the visit and campaign behind them, net of refunds. ROAS appears once your ad spend is connected.
Learn more about SourceTrack for e-commerce →Shopify app install
Refunds netted out
ROAS on real revenue
Leads arrive with their source attached
Form submissions, Calendly and Cal.com bookings, and clicks on phone links are recorded as conversions with the campaign, click ID and landing page that produced them.
Learn more about SourceTrack for lead generation →Form capture
Booked meetings
Click-to-call
Which ads produce booked jobs, not just clicks
Quote forms, booking widgets and tap-to-call clicks keep the campaign that produced them, so local spend is judged on enquiries instead of click volume.
Learn more about SourceTrack for home services →Quote forms
Booked appointments
Tap-to-call clicks
Attribution that respects tight privacy rules
No cross-site tracking, no raw IP in the event database, Do Not Track and Global Privacy Control honoured, and an optional Cookieless Mode on paid plans. /security and /dpa set out exactly what is collected.
Learn more about SourceTrack for healthcare →No raw IP in event data
DNT and GPC honoured
Cookieless Mode option
High-value conversions deserve more than a last click
Long consideration paths stay on the record, and the same conversions can be re-credited under ten attribution models. Stripe revenue ties back to its source, refunds netted out.
Learn more about SourceTrack for financial services →Long journeys kept
10 attribution models
No raw IP in event data
Which listings and campaigns produce enquiries
The source stays on the session, so it survives multi-step enquiry forms and the jump to a booking page. See which landing pages produce enquiries, not just traffic.
Learn more about SourceTrack for real estate →Enquiry forms
Viewing bookings
Landing pages by outcome
Who it's for
Built for how your growth team
actually measures success
from agencies to in-house teams, SourceTrack gives you the attribution, reporting, and cost-per metrics you need to prove impact and scale what works.
Trusted by teams across every growth stage.
Google ads
Meta Ads
Stripe
Shopify
Why SourceTrack
From first click to closed revenue
finally see the full picture
SourceTrack connects your marketing leads and revenue in one place so you can stop guessing what works and start investing in what actually drives growth.
See what actually drives revenue
Follow every customer journey from first touch to conversion — see which channels and campaigns actually drive revenue, not just clicks.
Revenue-Level Insights
Go beyond leads. See which campaigns drive revenue and maximize your return.
Bring your marketing data together
Connect forms, CRM, ads, and customer data in one place. Get one clear view of performance.
Enterprise Power Simple Setup
Set up SourceTrack in minutes. Get enterprise-grade insights without complex workflows or costly implementation.
Pricing
Simple pricing Powerful attribution
Everything you need to connect marketing activity to revenue
with plans built for teams at every stage.
Starter Plan
Track marketing performance with essential attribution and revenue insights.
250K tracked pageviews / month- Multi-touch attribution
- AI & search detection
- Privacy-first tracking
- Email & chat support
$49/ month
billed monthlyRecommendedStart free trial
Growth
Go deeper into attribution. Connect revenue sources and see what drives growth.
- 1M tracked pageviews / month
- SEO revenue attribution
- Stripe & Shopify integrations
- Customer journey insights
- Advanced attribution analytics
$79/ month
billed monthlyFAQ
Everything you need to know
about SourceTrack.
Clear answers to the questions teams ask before getting started with attribution.
Do I need to replace Google Analytics?
No. Keep your existing analytics setup. SourceTrack works alongside it to connect marketing activity with revenue.
Do I need to change my existing forms?
No. SourceTrack captures native, same-origin form submits out of the box — Webflow, WordPress, and custom HTML forms — no form edits required. Embeds that load in a cross-origin iframe, like Tally and some HubSpot and Typeform setups, aren't reachable by page scripts and need their own native webhook instead.
Can SourceTrack track visitors without UTM parameters?
Yes. SourceTrack stitches touchpoints across organic search, AI referrals, and direct visits even when no UTM is present.
Can SourceTrack identify AI-driven traffic?
Yes. SourceTrack detects 16 AI referral tools (ChatGPT, Claude, Gemini, Perplexity, etc.) and attributes downstream conversions back to the AI session.
How long does setup take?
Five minutes. Drop one script tag in your <head> or install via Google Tag Manager — no engineer required.
Is my data and tracking privacy-safe?
Yes. The standard tracker keeps a random, site-specific visitor ID in your own domain’s localStorage: no third-party cookies, no cross-site tracking, no canvas or font probing, visitor identifiers never shared between different companies’ websites, DNT and GPC honoured. Cookieless Mode, a setting on paid plans, uses no cookies and derives the ID on our server instead.
The Sourcetrack difference
Turn an unknown lead into a revenue story
See what your CRM misses. Connect every touchpoint to know where leads came from and what drove revenue.
AO
Amar Osei
amara@nortwind.example
Source
UnknownCampaign
UnknownLanding page
UnknownRevenue
UnassignedJourney
No touchpoints captured
Before SourceTrack
Amar Osei
amara@nortwind.example
First touch
AI Search · ChatGPTLast touch
Direct ./checkoutLanding page
/compare/ga4Revenue credit
$2,480 — AI Search
Journey · 6 Touchpoints over 19 days
With SourceTrack
Turn marketing data into revenue insights
Connect every touchpoint, see which channels drive revenue and make smarter marketing decisions with SourceTrack.
