- Source
- Unknown
- Campaign
- Unknown
- Landing page
- Unknown
- Revenue credit
- Unassigned
Journey
No touchpoints captured
Your analytics knows it came from ChatGPT.
It doesn’t know what it earned.
GA4 labels the session, then loses the visitor. SourceTrack keeps the assistant attached from first visit to the Stripe charge — with a channel row your ad platform will never produce.
Revenue credited to
ChatGPT$1,180
ChatGPT$1,180No credit card required · Cancel anytime
Live · 10 destinations
Amara O.Customer
Revenue credited toAI Search$1,480
app.sourcetrack.example / dashboard
Dashboard
Dashboard
Good afternoon, Kevin
Here is a quick update from your website · Jul 4 – Aug 2, 2026
Attributed revenue
$21,430
+23.5%
Top channel
Google Ads
$7,080
Conversions
126
+18.5%
Ad spend
$1,980
-5.7%
ROAS
4.1x
+16.0%
Recent leads
Newest profiles and the source that produced them
| Profile ID | Name | Email address | Source▲▼ | Event type | Event value▲▼ | Date▲▼ | |
|---|---|---|---|---|---|---|---|
| P001 | Amara Osei | amara@northwind.example | AI Search | Purchase | $1,480 | 28/07/2026 | |
| P002 | Tobias Lund | t.lund@meridian.example | Paid Search | Purchase | $2,340 | 22/07/2026 | |
| P003 | Priya Raman | priya@lattice.example | Organic Search | Purchase | $960 | 30/07/2026 | |
| P004 | Noah Fitzgerald | noah@brightpath.example | Paid Social | MQL | — | 27/07/2026 | |
| P005 | Sofia Marchetti | sofia@quarry.example | Direct | Purchase | $1,830 | 29/07/2026 | |
| P006 | Ethan Brooks | ethan@sablewood.example | AI Search | Free trial | — | 31/07/2026 | |
| P007 | Mei Tanaka | mei@orchidlabs.example | Referral | Purchase | $640 | 26/07/2026 |
Revenue
Daily attributed revenue
This month
7,303Total sessions+12.5%$21,430Revenue generated+23.5%
Leads from AI search
16 AI assistants and answer engines detected
This month
ChatGPTchatgpt.com268+8.2%
Geminigemini.google.com132+22.6%
Claudeclaude.ai96+31.4%
Perplexityperplexity.ai88+14.2%
Copilotcopilot.microsoft.com42+6.1%
11 other enginesLong tail16
Best performing channel
Return per channel with a scale signal
This month
Paid SearchGoogle Ads5.0x ROAS+12.5%Scale up
Organic SearchGoogle$3.78 RPV+12.5%Compounding
DirectDirect / none$1.94 RPV+12.5%Stable
AI SearchChatGPT, Gemini, Claude +19$3.86 RPV+12.5%Invest
Paid SocialLinkedIn + Meta1.9x ROAS-5.7%Maxed
ReferralPartner websites$0.92 RPV-2.4%Review
Revenue by channel
First touch · $21,430 attributed
This month
Channel health
Share of leads
Paid Search72 leads
Organic Search61 leads
Direct68 leads
AI Search38 leads
Paid Social25 leads
Referral20 leads
Top pages by leads
Entry pages that produce profiles
pricingsourcetrack.example/pricing78 leads
Homesourcetrack.example/64 leads
attributionsourcetrack.example/attribution52 leads
ga4sourcetrack.example/compare/ga441 leads
Recent activity
Live conversion feed
👩🏾💼Amara Osei Purchaseamara@northwind.exampleJul 28
🧑🏼💻Tobias Lund Purchaset.lund@meridian.exampleJul 22
👩🏽🔬Priya Raman Purchasepriya@lattice.exampleJul 30
🧑🏻🎤Noah Fitzgerald MQLnoah@brightpath.exampleJul 27
👩🏻🏫Sofia Marchetti Purchasesofia@quarry.exampleJul 29
🧑🏼🌾Ethan Brooks Free trialethan@sablewood.exampleJul 31
Leads by campaign
Paid campaigns ranked by attributed revenue
This month
97paid leads this month
brand_exact
14 conversions$2,860 revenue5.5x ROAS
attribution_bmm
12 conversions$2,320 revenue5.0x ROAS
competitor_ga4
5 conversions$1,220 revenue4.4x ROAS
retarget_visitors_q3
3 conversions$680 revenue4.3x ROAS
Channel performance detail
Leads, conversion rate and revenue
This month
| Source▲▼ | Visitors▲▼ | Leads▲▼ | CVR▲▼ | Revenue▲▼ |
|---|---|---|---|---|
| Paid Search | 1,568 | 72 | 2.2% | $7,080 |
| Organic Search | 1,432 | 61 | 2.0% | $5,410 |
| Direct | 2,541 | 68 | 1.1% | $4,940 |
| AI Search | 642 | 38 | 3.0% | $2,480 |
| Paid Social | 596 | 25 | 1.7% | $1,040 |
| Referral | 524 | 20 | 1.1% | $480 |
Conversions by search term
Organic queries · revenue is estimated
This month
| Search term▲▼ | Clicks▲▼ | Conversions▲▼ | Est. revenue▲▼ |
|---|---|---|---|
| marketing attribution software | 412 | 8 | $1,720 |
| utm tracking tool | 286 | 6 | $1,080 |
| lead source tracking | 178 | 5 | $940 |
| ga4 alternative | 214 | 4 | $760 |
| chatgpt referral traffic | 96 | 3 | $530 |
| first touch vs last touch | 142 | 2 | $380 |
Payback period
Months to profit by channel
This month
Organic SearchExcellent
0.5 mo
Paid SearchStable
2.3 mo
AI SearchHealthy
2.8 mo
Paid SocialSlow
3.8 mo
Illustrative fixture data. Every figure on this screen reconciles with the same dataset — no customer or live account data is shown.
EmailReferralChatGPTGeminiClaudePerplexityGoogle AdsMeta AdsGoogleLinkedInShopifyStripeHubSpot
Detection Engine
True referral attribution. Zero scraper noise.
Most analytics tools treat AI search engines and scraper bots as 'Direct' traffic, inflating visitor counts and polluting conversion data. SourceTrack filters noise and segments AI search engine traffic automatically.
Classify AI Referrals
Automatically identify and attribute traffic originating from ChatGPT, Claude, Gemini, and Perplexity web-search lookups, turning 'Direct' traffic back into clear campaigns.
ChatGPTClaudeGeminiPerplexityCopilot
Filter Crawler Spam
Detect and isolate headless browsers, scraper scrapers, and indexers using an updated registry of bot user-agents and signature validations before they taint your funnel.
GoogleDirectReferral
First-party
Filter bot traffic and attribute source channels server-side, with no third-party cookies and no invasive fingerprinting. Cookieless Mode is available on paid plans.
StripeShopifyHubSpot FormsWebflow
Customer journeys
One customer. Six touchpoints.
Six sources trying to take credit.
Scrub through a full customer journey: a ChatGPT referral, a Perplexity double-check, branded search, a LinkedIn retargeting click, a Claude session that produced the form fill, and the Stripe charge that closed it. Lead source tracking that survives the whole path — so you can stop letting ad platforms self-grade.
👩🏾💼
Amara Osei
Customeramara@northwind.example · Northwind
6 touchpoints6 sources$1,480 closed
PAGE VIEWJul 18 · 12:09/demo
Clicked a LinkedIn retargeting ad
Campaign
li_fat_id
Creative
Touch4 / 6
Sources So Far4
AI Assistants2
Revenue Attributedpending
Pick a touch
Jul 18Coverage
Attribution that works with the stack you already have.
Lead source tracking only matters if it reads the tools your conversions actually happen in. One script tag covers all of them — pick a surface to see the platforms.
Track form submissions across HubSpot, WordPress, Webflow and 25+ more
Same script tag, every form builder. No hidden fields, no lost UTMs on multi-step forms.
HubSpot Forms
Webflow
Typeform
Jotform
Tally
Paperform
Gravity Forms
WPForms
Ninja Forms
Contact Form 7
Formidable
Fluent Forms
Forminator
Formstack
Wufoo
Google Forms
Cognito Forms
Unbounce
Leadpages
ClickFunnels
Mailchimp
Kit
Klaviyo
ActiveCampaign
Marketo
Pardot
Squarespace
Wix Forms
WordPress
Carrd
+40 more
Every conversation carries the source that drove it
A chat that starts at 11pm stops being anonymous. The lead inherits the session that led to it.
Intercom
Drift
Crisp
Tidio
HubSpot Chat
Zendesk
LiveChat
Tawk.to
Freshchat
Chatwoot
Olark
Front
Help Scout
Gorgias
Smartsupp
+9 more
Know where a booked demo came from before you walk into it
Source and campaign land on the calendar invite.
Calendly
Cal.com
HubSpot Meetings
SavvyCal
Chili Piper
TidyCal
Zcal
Acuity
YouCanBook.me
Google Calendar
Microsoft Bookings
+7 more
Revenue, not just conversions — every charge and order carries its first touch
Charges, upgrades, renewals and order-level attribution with LTV and repeat rate by acquisition source.
Stripe
Paddle
Chargebee
Lemon Squeezy
Shopify
WooCommerce
BigCommerce
Magento
Ecwid
PrestaShop
Squarespace
Wix Stores
+2 more
Closed revenue goes back out server-side, not just onto a dashboard
Qualified leads and closed-won amounts pushed to the ad platforms that bid, server-side — plus HMAC-signed webhooks you can point at Zapier to land the same data in the CRM your reps live in.
Google Ads
Meta CAPI
LinkedIn CAPI
TikTok Events
Snap CAPI
Pinterest
Microsoft Ads
Reddit Ads
X Ads
HubSpot
Salesforce
Pipedrive
Attio
Zapier
Slack
Webhooks
+4 more
Product tour
Multi-touch attribution, in action.
Four surfaces that answer four different questions — who is on the site right now, where the revenue came from, which assistants are sending buyers, and what one customer actually did.
📊
Realtime visitors
Watch active sessions move through the site, each carrying the source that sent it. A session is a pseudonymous id; switch on Cookieless Mode — a paid-plan setting — and no cookie is set at all.
🇧🇷Wise Dolphin
/pricingChatGPT🇺🇸Quick Raven
/compare/ga4Google Ads🇩🇪Bright Koala
/featuresOrganic🇬🇧Calm Otter
/demoLinkedIn🇨🇦Swift Panther
/blog/utm-trackingPerplexity🇮🇳Bold Falcon
/pricingDirect$
Revenue attribution
Stripe and Shopify revenue tied back to the click that earned it — then re-credited under any of nine models without re-tagging a thing.
| CHANNEL | VISITORS | CONV. | REVENUE |
|---|---|---|---|
| Paid Search | 1,568 | 34 | $7,080 |
| Organic Search | 1,432 | 28 | $5,410 |
| Direct | 2,541 | 29 | $4,940 |
| AI Search | 642 | 19 | $2,480 |
| Paid Social | 596 | 10 | $1,040 |
| Referral | 524 | 6 | $480 |
AI
AI assistant referrals
ChatGPT, Gemini, Claude, Perplexity and Copilot arrive without UTMs and without an ad click, so the referrer is the only signal there is. We identify 16 AI assistants and answer engines by name.
←
SEO revenue by keyword
Search Console clicks matched to landing pages and revenue, so organic stops being one undifferentiated line. Labelled estimated, because it is modelled.
Search ConsoleStripe revenueWebflowWordPress
“Every number on this page comes from one fixture dataset — $21,430 of recorded revenue, 126 conversions. Change the model and the total never moves.”
How to read the demoNothing here is a screenshot
How it works
Three steps to total revenue attribution
Install once, connect your revenue sources, and watch every sale automatically link back to its true customer journey.
011-Line Install
Track
Add one lightweight script tag to your website header. It captures first-party visitor journeys, referral tags, and click IDs, with no third-party cookies.
index.html <head>● Active
<script src="https://api.srctk.com/tracker/tracker.min.js"
data-site-key="st_live_a48f92"
async></script>First-party • 12ms executionDetails →
02Instant Webhooks
Connect
Point your Stripe, Shopify, or form webhooks straight to SourceTrack. Conversion events automatically stitch to the origin visitor session.
StripeStripe Webhooks
LiveShopifyShopify Orders
LiveHubSpot FormsHubSpot Forms
LiveHMAC Signed • Zero lagDetails →
03Multi-Touch Path
Know
Every lead and conversion is enriched with its complete journey timeline, attributing revenue back to every channel that contributed.
Live Multi-Touch Path
ChatGPTChatGPT
First TouchGoogle AdsGoogle Ads
Mid TouchStripe$1,480 Revenue
Converted9 Attribution ModelsDetails →
Use cases
The same engine, in five different shapes
Which source produced this customer? Adapt SourceTrack to your business model and capture every conversion type.
Full Funnel LTVExplore →
SaaS & B2B
Trials and subscriptions convert weeks after the first click. Keep the whole multi-touch path, not just the last touch.
StripeChatGPTGoogle Ads
ChatGPT → Trial → Paid, in one rowRefund NettingExplore →
eCommerce & DTC
Tie paid, organic, and AI-referred visits to real orders with net refund adjustments automatically calculated.
ShopifyMeta AdsGoogle Ads
Order-level attribution, refunds nettedCRM Source SyncExplore →
Lead Generation
Forms and booked calls carry original UTMs and referrer sessions through to your CRM instead of arriving unattributed.
HubSpot FormsCalendlyTypeform
Source on every lead before your CRMMulti-WorkspaceExplore →
Agencies & Portfolio
Every client site managed in one unified dashboard, each with its own reporting permissions and data boundaries.
WebflowWordPressGA4
One login, every client workspaceWebhook Auto-StitchExplore →
Shopify Stores
Storefront visits and paid checkout orders stitched by the same visitor ID, straight from official webhooks.
ShopifyStripeKlaviyo
Shopify order → campaign, no pixel neededCapture
Lead source tracking for every kind of conversion.
Buyers convert on whatever is in front of them — a chat widget at 11pm, a booking link on a phone, a Stripe checkout. SourceTrack attaches source, campaign, click IDs, and the full journey to all of it, using the tools you already run.
Forms
Every submission arrives with its source already attached — no hidden fields to wire up, no lost UTMs on multi-step forms.
HubSpot FormsTypeformWebflowGravity Forms
Chat
Conversations that start in a widget stop being anonymous. The chat lead inherits the session that led to it.
IntercomDriftCrisp
Meetings
Know where a booked demo came from before you walk into it — source and campaign land on the calendar invite.
CalendlyCal.comChili Piper
Signups
Trial starts and account signups classify as leads on arrival — signup, sign_up, trial and trial_start are all recognised by the taxonomy, so a self-serve funnel is attributed without extra wiring.
StripeAuth0Clerk
Payments
Revenue, not just conversions. Each charge, upgrade, and renewal rolls up to the channel that originally earned it.
StripePaddleChargebee
Store orders
Order-level attribution with LTV and repeat rate by acquisition source — the numbers your ad platform will never show you.
ShopifyWooCommerceBigCommerce
16
AI assistants & search engines — revenue attributed, not just detected
9
attribution models running on one first-party dataset
1
script tag to install — no tag manager, no data engineer
30+
tools it captures from and syncs back to
Measure
Nine attribution models. One dataset underneath.
Attribution arguments are usually model arguments in disguise. First touch, last touch, first non-direct, last non-direct, linear, position-based, W-shaped and time decay — this is the same $21,430 of recorded revenue from the demo workspace above, credited eight different ways, nothing re-tagged and nothing re-collected. A ninth model, AI engine credit, isolates AI-assisted conversions rather than re-splitting the same total, so it is not one of the tiles here.
Credit goes to the first recorded touch. Discovery channels look strongest.
Credit goes to the final touch before the conversion, which inflates Direct.
Same as first touch, but Direct never takes credit — it is redistributed to the channels that earned the visit.
The last identifiable channel before the conversion. Direct drops out entirely.
Every touch on the path shares the credit equally, so assist channels surface.
40% to the first touch, 40% to the last, the rest spread across the middle.
First touch, the qualifying milestone and the last touch each take a share.
Touches closer to the conversion take more credit than early ones.
Credit is weighted toward the assistant and answer-engine touches in the path.
$21,430Recorded revenue in play
Paid SearchGoogle Ads33.0%$7,080
Organic SearchGoogle25.2%$5,410
DirectDirect / none23.1%$4,940
AI SearchChatGPT, Gemini, Claude +1911.6%$2,480
Paid SocialLinkedIn + Meta4.9%$1,040
ReferralPartner websites2.2%$480
Paid SearchGoogle Ads24.2%$5,180
Organic SearchGoogle18.9%$4,060
DirectDirect / none37.1%$7,940
AI SearchChatGPT, Gemini, Claude +198.3%$1,780
Paid SocialLinkedIn + Meta8.8%$1,880
ReferralPartner websites2.8%$590
Paid SearchGoogle Ads42.9%$9,201
Organic SearchGoogle32.8%$7,031
DirectDirect / none0.0%$0
AI SearchChatGPT, Gemini, Claude +1915.0%$3,223
Paid SocialLinkedIn + Meta6.3%$1,351
ReferralPartner websites2.9%$624
Paid SearchGoogle Ads38.4%$8,229
Organic SearchGoogle30.1%$6,450
DirectDirect / none0.0%$0
AI SearchChatGPT, Gemini, Claude +1913.2%$2,828
Paid SocialLinkedIn + Meta13.9%$2,986
ReferralPartner websites4.4%$937
Paid SearchGoogle Ads24.5%$5,251
Organic SearchGoogle20.0%$4,287
DirectDirect / none22.3%$4,777
AI SearchChatGPT, Gemini, Claude +1914.5%$3,100
Paid SocialLinkedIn + Meta11.3%$2,426
ReferralPartner websites7.4%$1,589
Paid SearchGoogle Ads26.1%$5,597
Organic SearchGoogle20.8%$4,462
DirectDirect / none25.4%$5,453
AI SearchChatGPT, Gemini, Claude +1912.6%$2,709
Paid SocialLinkedIn + Meta9.5%$2,042
ReferralPartner websites5.4%$1,167
Paid SearchGoogle Ads23.5%$5,046
Organic SearchGoogle19.5%$4,180
DirectDirect / none20.7%$4,431
AI SearchChatGPT, Gemini, Claude +1915.4%$3,308
Paid SocialLinkedIn + Meta12.3%$2,644
ReferralPartner websites8.5%$1,821
Paid SearchGoogle Ads26.1%$5,598
Organic SearchGoogle20.3%$4,357
DirectDirect / none34.0%$7,280
AI SearchChatGPT, Gemini, Claude +199.0%$1,934
Paid SocialLinkedIn + Meta7.9%$1,695
ReferralPartner websites2.6%$566
Paid SearchGoogle Ads25.2%$5,405
Organic SearchGoogle19.5%$4,175
DirectDirect / none26.5%$5,678
AI SearchChatGPT, Gemini, Claude +1920.6%$4,413
Paid SocialLinkedIn + Meta6.0%$1,287
ReferralPartner websites2.2%$472
Visits and conversions never change — only the credit does. Switch models on any report without re-tagging a single link.
The GA4 problem
The GA4 alternative built for revenue, not pageviews.
Drag to compare a default GA4 report with the SourceTrack revenue view. Same week, same traffic, same visitors — but only one of them can tell you which channel paid for itself, and which one you are quietly funding.
Sessions18,420Anonymous — no person attached
Conv. rate2.14%All channels averaged together
Top source(direct)38% of sessions, cause unknown
Revenue by source—Not available without ecommerce setup
Session source / medium
(direct) / (none)2,556Unattributablegoogle / organic1,432No keyword, no revenuegoogle / cpc1,180Clicks only(not set)842Lost in redirectchatgpt.com / referral642Channel label, no revenueAttributed revenue$120,340394 verified conversions
Conversions394Every one carries its full path
Top revenue sourceGoogle Ads$48,200 on first touch
Leads1,208Source attached on arrival
Channel · first touch revenue
Google Ads$48,200ChatGPT$19,400
LinkedIn$12,760
Direct$8,930Everything in one tracker
Source. Journey. Conversion. Revenue.
Every block is a real report you can pin, rebuild, or send to a client — running on the same dataset as the demo workspace above.
Attribution engine
Stitch first touch, last touch, assists, and revenue into one view.
First touchPaid Search — $7,080
Last touchDirect — $7,940
AI referralsAI Search — $2,480
Same $21,430, re-credited. Visits and conversions never move.
AI
AI referrals are the channel ad platforms can't see.
ChatGPT Gemini Claude Perplexity Copilot
Report builder
Pick a template, name it, pin it. The preview updates as you type.
One script tag
Drop it in your head, via GTM or your own tag. No data engineer required.
<script src="cdn.sourcetrack.io/st.js" defer></script>Channels
Paid, organic, social, AI and referral sources classified on arrival.
Act
Don't just view attribution. Feed it back to your ad bidding.
A report nobody acts on is an expensive screenshot. Qualified leads and closed revenue go back to the platforms that bid, the CRM your reps live in, and the channel where the decision gets made.
Google Adsconversions syncedBeta
Meta CAPIconversions syncedBeta
WebhooksHMAC-signedLive
SlackalertsPaused
Send conversions back to the platforms that bid
Stop optimizing toward form fills. Push qualified leads, booked demos, and closed-won amounts server-side so bidding learns from revenue.
Google Ads Google Ads · offline conversionsBeta
Meta Ads Meta · Conversions APIBeta
LinkedIn LinkedIn · conversion eventsREADY
TikTok Events TikTok · events APIREADY
Write source and revenue straight into your CRM
Map once. Every new contact lands with first touch, last touch, campaign, click IDs, and the journey attached — no rep guessing in a free-text field.
first_touch_channel→First touch
utm_campaign→Campaign
closed_amount→Revenue by source
gclid→Google click ID
HubSpot Forms HubSpotSalesforce SalesforcePipedrive PipedriveAttio AttioZapier Zapier
First-party and server-side, so the data survives
Cookie loss, ad blockers, and tracking prevention quietly delete conversions from browser-only pixels. Server-side ingest and click-ID stitching keep them attached to the visit that earned them.
First-party cookies on your domainON
Server-side event ingestON
Click-ID stitching (gclid, fbclid, li_fat_id)ON
Session stitching across devicesON
Check your tracking from the assistant you already use
Connect SourceTrack over MCP and run setup diagnostics in plain language — read-only, scoped to one workspace.
Is my tracking healthy, and how many leads did my campaigns bring in this month?
Runs
get_site_health and get_data_quality for the state of the pipeline, then get_leads_volume and get_campaign_volume for the counts.Claude ClaudeChatGPT ChatGPTCursor CursorSlack alertsWebhooks
Every client in one login
Separate workspaces per brand, switched from the sidebar. No juggling accounts, no per-seat billing on the way up.
Northside Dental$182K
Avenir Legal$96K
Harbor Events$74K
Ridgeline HomesONBOARDING
Reports that go out without you
Build the view once, save it, and let it land in your client's inbox every week or month — with the raw rows a CSV away when someone asks.
build once→Saved report
weekly or monthly→Emailed automatically
every figure→CSV on request
Report builderSaved reportsCSV exportScheduled send
Send it back
Same budget. Better spend.
Your ad platforms optimise toward whatever you send them. Send form fills, and they buy form fills. Send verified revenue — including the deals that closed weeks later, offline, or from a channel the pixel never saw — and the bidder starts buying customers instead.
1We record the whole path first-party, so nothing is lost to blockers or stripped UTMs.
2Revenue lands from Stripe and Shopify and gets credited to the touchpoints that actually drove the sale.
3You see the actual ROAS for every campaign, ad set, and search query in a single dashboard.
4Reallocate on margin. Shift spend from campaigns that look good on pixel data but produce zero revenue to the ones that pay.
Google AdsMeta AdsLinkedInTikTok EventsStripeShopify
Calculations are illustrative. Budget optimization is managed within your ad accounts using attribution data from your SourceTrack dashboard.
Your numbers
What is your blind spend actually costing you?
Blocked cookies, iOS restrictions and stripped UTMs are the usual causes. If you don’t know your number, 30–40% is the range most teams land in once they measure it.
Spend optimised on blind data$3,200/mo
Reallocatable once revenue is credited$1,440/mo
Over a year$17,280
Arithmetic, not a forecast: spend × missed share, then the portion typically sitting behind channels that look flat because their revenue was credited elsewhere. Your budget doesn’t change — where it goes does.
Who it's for
Built for how your growth team actually measures success.
A signed case, a bound policy, a booked tour, and a trial signup are all “conversions.” SourceTrack ships with the channel groupings, conversion types, and cost-per metrics each one needs.
See the full product →BY TEAM
AgenciesIn-house marketingFounders & operatorsRevOps
BY INDUSTRY
SaaSE-commerceLead generationHome servicesHealthcareLegalFinancial servicesReal estateInsuranceTravel & hospitality
FOR AGENCIES, SPECIFICALLY
A site per clientScheduled client reportsNo per-seat fees
WHY SOURCETRACK
Serious attribution. Without the serious price tag
Most teams pick between free analytics that barely work, form trackers that only see the last touch, or enterprise platforms that cost as much as a hire. SourceTrack is the fourth option.
| Free analyticsGA4, Plausible | Form trackersAttributer, Leadsource.io | Enterprise attributionRuler, Cometly, Triple Whale, Northbeam | SourceTrackEnterprise-grade, without the price tag | |
|---|---|---|---|---|
| Lead source on every form, chat & meeting | ✕ | ✓ | ✓ | ✓ |
| Full multi-touch journey | ✕ | ✕ | ✓ | ✓ |
| Funnel & cohort analysis | Limited | ✕ | ✓ | ✓ |
| Revenue attribution | ✕ | ✕ | ✓ | ✓ |
| CRM sync | ✕ | Limited | ✓ | Via Zapier |
| Offline conversions to ad platforms | ✕ | ✕ | ✓ | ✓ |
| Setup in minutes | ✓ | ✓ | ✕ | ✓ |
| Starting price | Free | $49 / mo | $1,000+ / mo | $49 / mo |
Pricing
Every plan gets the whole stack.
No attribution paywall. All nine models, journeys, funnels and AI detection are on every tier — you're only paying for tracked pageviews. 28-day free trial.
Starter
$49/month
or $470 / year — two months freeOne site, finally getting an honest channel report.
- 250,000 tracked pageviews / mo
- Full Multi-Touch Attribution
- ChatGPT & AI Search Detection
- Cookieless Mode (optional) — privacy-first visitor engine
- Email & Chat Support
Most popular
Growth
$79/month
or $750 / year — two months freeRunning paid, and tired of three dashboards disagreeing.
- 1,000,000 tracked pageviews / mo
- Search Console SEO Revenue Attribution
- Stripe & Shopify Revenue Webhooks
- Visitor Journey Timeline Inspector
Founder Annual
$99/year
Limited cohort while in betaBack the product early, keep the rate for good.
- All Growth Plan Features Included
- 1,000,000 tracked pageviews / mo
- Locked-in Founder Rate Forever
- Priority Founder Support
- Direct Founder Discord & Email Channel
FAQ
The questions that come up every time.
The objections that come up on every call, answered plainly. Still stuck on something specific? The comparison page goes deeper on how this differs from what you are running today.
Do I have to replace GA4?
No, and most teams don't. Keep it for traffic volume. SourceTrack runs alongside it and answers the question GA4 was never built for: which channel produced revenue.
Do I need to rebuild my forms?
No. One script tag goes in your head, then you connect the tools you already use. Nothing gets rebuilt, and existing form submissions keep working while the source rides along.
What about visitors with no UTMs?
That's the majority of real traffic. We use referrer data, click IDs, landing-page patterns, and known AI and answer-engine referrers to classify sessions that arrive untagged.
How is AI assistant traffic identified?
Assistants and answer engines almost always arrive with no UTM and no ad click, so the referrer is the only signal there is. We match it against 16 named assistants and answer engines on arrival, and keep that source attached to the visitor for the rest of the journey.
How long does setup take?
One script tag in your head, then connect a form source and watch the first session land.
My CRM already tracks source. Why this?
Your CRM starts watching at the form submit, so everything before it — the ad, the answer engine, the three visits over two weeks — is invisible. SourceTrack records the path that led there.
Is it privacy-safe?
Anonymous ids in first-party localStorage, no third-party cookies, no cross-site fingerprinting. Do Not Track and Global Privacy Control are honoured on every plan. Cookieless Mode — a setting you enable on a paid plan — writes nothing to the visitor's device at all.
The difference
The same lead, twice.
One version is what your CRM records today. The other is the same person after SourceTrack has been running for a month — no extra forms, no extra fields for your reps to fill in.
- First touch
- AI Search · ChatGPT
- Last touch
- Direct · /checkout
- Landing page
- /compare/ga4
- Revenue credit
- $1,480 → AI Search
Journey · 6 touchpoints over 19 days
- ChatGPT
- Perplexity
- Google organic
- LinkedIn Ads
- Claude
- Direct · payment
“Where did the Northwind deal come from?”“Need spend ROI by end of day.”“This lead has no source… again.”“Is paid social actually working?”
Questions that stop being guesswork.
The question you can’t answer today
“Where did this deal actually come from?”
Every founder asks it at the end of the month. Your CRM answers “Unknown,” and every ad platform answers “me.”
ChatGPT→Visit→Demo form→Meeting→Payment
Untagged
No touchpoints captured. The session arrives with no source attached, and nothing ties it to anything the visitor did before.
Attributed
Journey · 5 touchpoints over 19 days. Every step matched back to the visitor identity.
Ready to see which channels actually pay?
Click through the demo workspace first — every screen is live. Or install the script and watch your own first attributed session land.
Product visuals shown use illustrative data.
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