Real estate

Which listings, and which campaigns, produce enquiries.

Portal traffic, paid social and organic search all send people to the same enquiry form. Without the source riding along, every one of them looks identical by the time it reaches you.

No credit card required · Under 5 minutes to install · First-party tracking

Live Conversion Attribution
WITHOUT SOURCETRACKUntagged
👩‍💼
Sarah Jenkins
sarah@meridian.com
Source:Unknown
Campaign:Unknown
Landing page:Unknown
No touchpoints captured
WITH SOURCETRACKAuto-tagged
👩‍💼
Sarah Jenkins
sarah@meridian.com · Meridian
Channel:Paid Search
Campaign:q3_leadgen
Landing page:/pricing
SYNCED TO:

Captures from

  • Calendly
  • WPForms
  • Typeform
  • Google Ads

One script tag captures all of them. See every integration.

30+
form builders covered by one tag
Live Attribution Engine

Revenue attributed from first click to closed deal

SourceTrack matches form, chat, and booking conversions back to originating AI search engines and ad campaigns.

AI referral sources
SourceLeadsRevenue
ChatGPT38$3,840
Perplexity12$1,180
Gemini11$1,020
Claude6$610
AI attribution

AI referrals drove 21% of conversions this period, with the revenue joined to each assistant by name.

HOW IT WORKS FOR YOUR INDUSTRY

Three steps to attribute Real estate leads & revenue

One script tag, no per-client setup, first-party tracking.

<script src="https://api.srctk.com/tracker/tracker.min.js"></script>
01

Install the snippet

Drop one lightweight script tag in your <head> or install via Google Tag Manager. Five minutes, no engineer required.

02

We listen to every form

SourceTrack detects submissions on any form, captures the visitor’s full journey, and packages it with the lead data.

👨‍💼
shivam@acme.com
Shivam @ Acme Co.
SourceGoogle / CPC
Campaignsearch_ad
ChannelPaid Search
03

Lead lands in your CRM tagged

Within seconds, the lead appears in your CRM with attribution fields populated, ready for routing, scoring, and reporting.

THE PROBLEM

What usually goes wrong.

None of this is anyone's fault. It is what happens when every tool measures inside its own walls.

  • Enquiry forms that arrive with no campaign attached
  • Viewing bookings made on a separate booking tool
  • No way to compare portal spend against organic

FAQ

Solutions FAQ for Real estate

Can we see which listing pages produce enquiries?

Yes. Entry pages are ranked by the profiles they produce rather than by traffic, which is usually a different order.

Our enquiry form is multi-step. Does the source survive?

Yes. Source is held on the session rather than the page, so it does not get lost between steps or when the visitor jumps to a booking page.

Do we have to set this up per listing?

No — one tag across the site, with no per-form setup and nothing to maintain as listings change.

Attribute every deal back to the click, prompt, or ad that earned it.

SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.

WITHOUT SOURCETRACKUntagged
👨‍💻
Kayden Floyd
kayden@abc.com
SourceUnknown
MediumUnknown
CampaignUnknown
Landing pageUnknown
No touchpoints captured
WITH SOURCETRACKAuto-tagged
👨‍💻
Kayden Floyd
kayden@abc.com · Acme Co.
ChannelPaid Search
CampaignFree_demo
Landing page/pricing
JOURNEY
SYNCED TO