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Server-side conversions (CAPI)TOP FEATURE
Send conversions to Meta, Google, GA4, TikTok and LinkedIn from your server, not the browser. Delivery is in beta.
Form tracking
UTM capture for HubSpot, Typeform, Webflow & 25+ builders
Chat tracking
Intercom & Crisp live chat session attribution
Meeting tracking
Calendly & Cal.com booking source capture
Payment tracking
Stripe & Shopify checkout revenue attribution
Ecommerce tracking
Multi-touch store ROAS & CAC analytics
Analytics
First-party visitor traffic & session metrics
All Leads
Lead timeline & full discovery journey
AI referral tracking
ChatGPT, Claude & Perplexity prompt attribution
MCP server
Natural language AI analytics query server
Server-side conversions (CAPI)TOP FEATURE
Send conversions to Meta, Google, GA4, TikTok and LinkedIn from your server, not the browser. Delivery is in beta.
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Form trackingUTM capture for HubSpot, Typeform, Webflow & 25+ builders Chat trackingIntercom & Crisp live chat session attribution Meeting trackingCalendly & Cal.com booking source capture Payment trackingStripe & Shopify checkout revenue attribution Ecommerce trackingMulti-touch store ROAS & CAC analytics
AnalyticsFirst-party visitor traffic & session metrics All LeadsLead timeline & full discovery journey AI referral trackingChatGPT, Claude & Perplexity prompt attribution MCP serverNatural language AI analytics query server
For SaaS
Trial-to-paid & MRR subscription attribution
For eCommerce
Ad spend to Shopify revenue match
For Agencies
Multi-client workspace reporting
For B2B Lead Gen
High-ticket lead source capture
Shopify Stores
First-party checkout tracking
Marketers
Cross-platform ad ROI consolidation
Home services
Local lead & booking attribution
Healthcare
Private first-party patient lead tracking
Legal
High-value consultation source tracking
Financial services
Compliant investor & client tracking
Real estate
Listing inquiry & agent lead source
Insurance
Policy quote & application tracking
Travel
Booking funnel & channel attribution
For SaaSTrial-to-paid & MRR subscription attribution For eCommerceAd spend to Shopify revenue match For AgenciesMulti-client workspace reporting For B2B Lead GenHigh-ticket lead source capture Shopify StoresFirst-party checkout tracking MarketersCross-platform ad ROI consolidation
Home servicesLocal lead & booking attribution HealthcarePrivate first-party patient lead tracking LegalHigh-value consultation source tracking Financial servicesCompliant investor & client tracking Real estateListing inquiry & agent lead source InsurancePolicy quote & application tracking TravelBooking funnel & channel attribution
For SaaS
Trial-to-paid & subscription lead attribution
For eCommerce
Ad spend to store revenue matching
For Agencies
Multi-client attribution reporting
For Lead Generation
Form & CRM lead source capture
For Shopify
First-party checkout tracking
For SaaSTrial-to-paid & subscription lead attribution For eCommerceAd spend to store revenue matching For AgenciesMulti-client attribution reporting For Lead GenerationForm & CRM lead source capture For ShopifyFirst-party checkout tracking
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Campaign Cost Ingestion API

Push custom ad spend and campaign costs to calculate accurate CAC and ROAS metrics.

Founder-simple attribution. Know which sources, search queries, and AI tools bring your leads and revenue.

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